we split the space into two distinct zones. on the left side, we aimed to create a chill vibe where people could stop, read, and get a feel for what ruelle* is all about beyond just the clothes. this included our inspirations, aspirations, and values. to set the scene, we used a wassily chair, a classic piece of Bauhaus design, bringing another key element of our vision—interior design—into the stand.

 

then, on the right side, we set up more of a showroom area to showcase our entire new collection, which you'll be able to check out in detail below. alongside the clothes rack with the new collection, we added a storage section with wire cubes filled with items that represent ruelle* in different ways: a DJ table, a Virgil Abloh book, the "hairy look" knitwear from the previous event, and a handmade piece of art created with our family that captures the ruelle* spirit.

we're super proud of how it turned out, but we're always looking to outdo ourselves in future events. what do you think? let us know on Instagram: @ruelleclothing.